Directangular begins

After several months of moonlighting with a classmate from highschool on a fun side project call ShopTheRoe.com, the company exploded. I put all my other ventures on hold and joined up full-time. Super excited for the Directangular adventure that's about to begin!


In July of 2016, I started chatting online with a friend from highschool, Mitchel Humpherys. He and his wife had just launched a website called ShopTheRoe.com, and I offered to help him out with a few things for free and for fun. Well, the company just exploded, tens of thousands of new subscribers in just a few month and millions of shoppers using the site. Excited to keep this wild ride going!